KENAI PENINSULA REAL ESTATE MLS: ALL-BUT-INDISPENSIBLE MARKETING TOOL

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If you are selling a home in Kenai this year, even in the improving market you certainly know there is a great deal more to it than sticking a sign in your front yard. It will be a competition between like-minded homeowners — some with very competitive properties to offer. This is where the help of a trained professional and the network that is the Multiple Listing Service (MLS) can make all the difference.

You’ve probably worked with it before: the MLS is a central online database hub where licensed real estate agents representing available homes list and promote them. It’s a central marketplace in the same way that the New York Stock Exchange is (only without a NASDAQ to compete for customers). The National Association of Realtors® found that the great majority of all properties sold last year were listed through an MLS. From a seller’s perspective, there are ample reasons why this is so.

Listing a property through the MLS means that you are doing better than assigning just your agent to do your marketing for you. Instead, you are enlisting all Kenai Peninsula Real Estate  agents to sell your property to their clients. 

When you think about it, that means a lot of agent fees saved! By hiring just one agent, you gain access to the network of hundreds (potentially, thousands) of qualified professionals working for a portion of the same fee you already agreed to. Apart from this expanded workforce, you gain an almost unimaginably wider reach to consumers. Many prospects view Kenai’s MLS listings directly through their agent, but many in other areas see them via the many websites to which our Kenai MLS syndicates its listings. Exposing your listing to millions of potential buyers means accessing a much larger purchasing pool.

To have your property appear in the Kenai MLS, you need only enlist an agent or pay a licensed service to do it for you. If you are considering listing your home, contact me to discuss how the MLS plus my other marketing tools can make your home sale one of this summer’s success stories!

 

Real Estate Websites by Cherie Young